• Home
• Businesses
  • Home
  • Trading internationally
  • Welcoming visitors
  • Multicultural workforce
  • Public and voluntary sector
  • Know your customers
  • International English
  • Know your team
  • Language and cultural services
    • Language training
    • Cultural training
    • Recruitment
    • Translation
    • Interpreting
    • Website localisation
    • Marketing & promotions
  • Case studies
  • Useful links
• Advisers
• Careers & learning
• Providers
• Planner
• Service Finder
• 2012 Games
• Welcoming the World
• Business Language Champions
• News
• Events
• Resources
• About RLN London

Cultural training

Why does culture matter?

Cultural knowledge and awareness is crucial for success and effective business communication with your customers and employees - whether they are overseas or based in the UK. Invest in cultural training for your staff so that they interact effectively from the start, avoiding misunderstandings and saving time and money.

Culture affects the degree of formality in relationships, the way decisions are made, how meetings and negotiations are conducted and attitudes to punctuality, gender, age and status. Knowledge of greetings, body language, eye contact, dress codes and diet will help you to create a good first impression and maintain relationships with your clients.

Cultural resources and training

Our cultural briefings and resources give you a quick introduction to a number of countries and cultures - for international trade and customer service.

Cultural training can help build your cross-cultural knowledge and develop your intercultural skills - so that you communicate flexibly and sensitively and, where necessary, adapt your business practices for success.

• Take advantage of the cultural expertise in your teams - someone may have the background and experience to provide brief staff.
• Select qualified and accredited trainers for Intercultural training, Diversity training or Working in international teams training.
• For culture-specific training such as Relocation training or 'Doing business with...' a particular country, ensure that the trainer is a native of the culture in question or has spent several years working and living there recently.
• Ask potential suppliers whether they use the National Occupational Standards for Intercultural Working to benchmark their programmes.

Business guides

Our Intercultural skills guide shows how you and your team can be more effective in your business communication and relationships with people from other cultures.

Train to Gain funding

Train to Gain is a free government service that works with you to identify what training your business needs. Advisers will tailor a flexible training package to fit your organisation. Senior managers in eligible organisations may qualify for a grant of up to £1000 for any development of leadership and management skills.

Find out more from the Train to Gain London website, call 0845 6300 204 or email info@ttgbroker.com.